Last weekend, I was attending my friend’s wedding.  The wedding went until around 3-4 o’clock in the morning.  Towards the final minutes of the wedding, I was sitting down with a close friend of mine “Little Mo” and we were chatting and commenting about the wedding.  

A guy “Testa di Cazo” comes to us and starts engaging in a conversation with my friend and it was relatively casual friendly conversation.

Testa di Cazo was telling my friend how Testa di Cazo lost his Job in a local hotel he was working in and that he was engaged in forming a travel agency.  I am a person who craves and gets very excited about travel and seeing new places so I took an interest in the conversation.  Testa di Cazo was telling little Mo that Testa di Cazo arranges multi day trips to a location in Jordan called Wadi Rum.  Wadi Rum is an amazing part of the Jordanian dessert; beautiful sand dunes, awesome mountains, and great stars at night.  Testa di Cazo was telling my friend that some people spend a whole week trekking around Wadi Rum.  

As a consultant, I felt the urge to challenge Testa di Cazo’s argument that you can trek for a whole week in Wadi Rum, so I asked Testa di Cazo “what can you do for a whole week in the desert, it is only a bunch of sand and rocks.  I cannot see myself spending any time there”. 

Testa di Cazo replied “Well, people like you do not understand places like Wadi Rum”.

The moral of the story: When a guy loses a job in a hotel and attempts to start a travel agency, do not expect them to function at a level high enough to gain a customer.

Peace

BigMO